Thank goodness we have all those high priced executives with time on their hands to think of a new name. I hope they didn't pay an advertising company millions to come up with that FKC. The new letterhead, new signage, new email addresses etc.,, all these changes will cost money that we'll never see. Keep up the good "work" guys.
My hang up with the name is the "kidney" portion. We are about ANYTHING but the kidney. It would be self-defeating for us to give a rip about anybody's kidneys. It gives off the image that they come here to get their kidneys worked on or something, when the reality is, we do its job and would probably make little effort as possible to do anything to the kidney beyond a donor list. We should be called "F blood cleaning services", then it would sound like we clean up crime scenes.